- Online investment service added to Starling’s in-app Marketplace Customers can start investing from just £1
- Starling targets 25 Marketplace partnerships in 2018
Starling Bank today welcomes Wealthify, the online investment service, to its in-app Marketplace.
Wealthify, backed by insurance giant Aviva, offers low-cost ISA and general investment plans that contain a broad range of investments, such as shares, bonds, property and commodities. Designed to make investing easy and affordable for everyone, customers can begin with just £1 and retain easy access to check their investments, top up, or withdraw funds at any time.
Starling’s in-app Marketplace, launched in February 2018, offers its customers direct access to financial services and products securely on their phone. Starling has existing partnerships with pension provider PensionBee, digital investing service Wealthsimple, mortgage broker Habito, travel insurance provider Kasko and receipts & loyalty partner Flux.
Launched in 2016, Wealthify aims to democratise investing by challenging people’s misconceptions about it: that it costs a lot, that you need lots of experience, that it’s only for the super wealthy, and that it’s inherently high-risk. Wealthify’s investment experts build and manage investment plans for customers based on their goals and preferred balance between risk and return. Fees are kept low and simple, with an annual management fee of no more than 0.7% and average fund charges at 0.18% per year.
Wealthify will be available to all Starling customers from today, and existing Wealthify customers can now get an overview of their investments via their Starling account.