Our journey towards gender equality

Levelling the playing field: the Starling story

Illustration of different women

Women conquering a male-dominated world, challenging the norm and rising up through the ranks is a familiar story at Starling. Our founder, Anne Boden, set up the UK’s first digital-only bank to disrupt an archaic industry and build a business with equality at its heart.

We’re so excited to be named the official national banking partner for the UEFA Women’s EURO 2022, marking a partnership with purpose that celebrates a huge moment for women globally. Our belief is what starts on the pitch will ripple into social change.

A new era is upon us and we’re delighted to be at the forefront of the wave. We’ve been fighting the fight since our inception – it’s been a long time coming:

2022

Women’s EURO

Following the landmark TV deal with the BBC, the Women’s EURO is a huge opportunity to give women players the recognition they deserve and, ultimately, make a wider cultural impact. It’s about equal footing – after all, 61.9% of people who watch women’s football in the UK are men. Time to make history (and hopefully score a few goals in the process).

2021

Workplace Culture

We know it’s important to practice what we preach by investing in women – and this starts with gender equality in the workplace. In 2017, women made up 27% of our senior management team, so we set ourselves a target to increase this to 30% by 2021. We far surpassed that figure – we’re now at 41% – and it keeps getting better.

2021

Women in Tech

In a six month partnership with Women in Tech, we wanted to encourage more women to apply to jobs at Starling, particularly in areas like engineering. Built upon the idea of women empowering women, the recruitment platform highlights and works with employers who are proactively engaged in improving their gender equality statistics.

2021

Make Money Equal: Part 2

For the second part of our #MakeMoneyEqual campaign, we analysed over 600 photographs within articles about money and finance in media and advertising. We found that men were mostly shown in control and making financial decisions, whilst women were clutching piggy banks and counting pennies. Something had to change, so we created a free image library that better represented women and money.

2019

Tech for Good

In commissioning a regular independent audit of our algorithms and technological processes, we made sure Starling was fair and free from gender or race bias – across the board. In other words: we wanted to hold ourselves accountable and learn from where we may have missed the mark.

2018

Make Money Equal: Part 1

Through our #MakeMoneyEqual campaign, we highlighted the importance of gender equality in conversations around money and personal finance. By assessing 300 articles, we found that the media often split women and men by language when discussing money: most defined women as ‘splurgers’ whilst men were spoken to like savvy financiers.

2017

Women in Finance Charter

As a digital bank, we operate at the axis of two traditionally male-dominated professions: banking and technology. That’s why we signed the Women in Finance Charter: a voluntary commitment created by HM Treasury and signatory firms to work together to make finance a more gender balanced industry.

2014

Anne’s story

Following a 30-year career at some of the world’s best-known financial heavyweights, our founder Anne Boden defied the odds, made history and broke barriers by becoming the first – and only – woman to launch a bank. In 2018 she was awarded an MBE for services to financial technology.

Voted Best British Bank by the British Bank Awards (four years running)

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