Not many people set up their business bank accounts on the train. But that’s exactly what Louise Maidment did. Like many small business owners, she finds herself using any ‘spare time’ to tick off things on her to-do list. That’s how she found herself one day in June, sitting on the train from London to her home in Salisbury, Wiltshire, opening a Starling for Business account for her new business Bloom Lettering.
Developing a business
The company, through which she makes and sells her calligraphy prints and cards, is one of two businesses she owns. She has separate Starling business accounts for each. Her second enterprise, Every September, a website design business, was launched early last year and grew out of work she did for Bloom Lettering. “When I started Bloom Lettering in the summer of 2017, I did my website myself using a Wordpress template,” she says.
Being both creative and business-minded, she recognised an opportunity to do the same for other small businesses. “For many of my clients, the idea of designing their own website is either terrifying or something that they simply don’t have time to do,” she says. “Quite a few of them were beholden to a developer. So if they needed a tiny change, they would be added to the developer’s queue and then spend time and money going back and forth on what needed to be changed.”
The difference with Louise’s service is that she not only designs a Squarespace website for them, she teaches them how to use it so that they can make edits or updates when they need to. “Many of my clients feel really empowered that they can do this themselves, especially when they didn’t dare to try before,” she says.