Telling people your intention to start a business can also generate more commitment to see it through. “I also told everyone when I planned to start hiring people. I knew it would make me do it, otherwise I’d be failing myself.”
Jack now has 14 freelance students creating video content for clients and over the past 12 months, he’s helped more than 20 small businesses with their marketing and advertising output. In July, he’ll be hiring students to train as part-time account managers.
Use your network to your advantage
“Ask your friends to do you a favour and share your posts on Facebook and Twitter when you launch to get the word out,” says Peter Donoghue, 23. “But remember that social media will take a lot of time. You can’t just follow people, like some things and expect your account to grow organically, you’ve got to put the work in.”
Like Jack, Peter always wanted to be an entrepreneur. But he didn’t want to study business at university. “I did business studies at school and I was bored to tears,” he says. Instead he applied to do Computer Science at Strathclyde University and built a blog so that he’d have a project to put on his CV. His blog, The Retro, which covered his interest in music, developed into an e-commerce site selling turntables and vinyls and more recently a subscription service.