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The media speaks to men and women differently about money. At Starling, we’re campaigning to #MAKEMONEYEQUAL.
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We’ve paired up with writer and comedian Anne T. Donahue to create a booklet that highlights the gender gap in the way men and women are spoken to about money.
With some wonderful illustrations from Erin Aniker, sit down and enjoy the Make Money Equal booklet.
Financial inequality doesn’t end at the wage gap.
It’s also present in the way the media speaks to men and women about money.
Legislation is important – but so is language. The media talks to women as if they are splurgers and men as if they’re financiers.
Men are taught the benefits of blockchain and cryptocurrency. Women are told to give up coffee so they can buy a pair of Louboutins.
We’re being separated into spenders and earners. The frivolous and the empowered.
Something has to change.
Money is an issue for a lot of people – but women encounter far more systemic obstacles when it comes to their finances. Gender inequality reaches far beyond low salaries and boardroom tokenism; it starts with the way we’re taught. It starts with the way we’re spoken to.”
@AnneBoden CEO & Founder
To see if we were onto something, in 2018 we commissioned a linguistics study from semiotics and cultural value agency The Answer, which assessed 300 articles from a mix of outlets aimed at men and women. Using discourse analysis, they found that:
We’re calling upon every business owner, every news editor, every podcast presenter and every headline writer and copy checker:
Let’s talk about money in the same way to everyone.
We need parity. We need equality. We need to #MAKEMONEYEQUAL.
