The Moment I Made It

“Know your numbers inside out.”

Starling customer Pippa Moyle runs the UK’s biggest women’s network – and is still self-funded. Learn how pitching to investors sharpened her financial approach.
1 minute read · 27th March 2026

I’d just moved to Brighton when I saw a girl staring out to sea. I wanted to feel part of this amazing city, but I was struggling to find like-minded friends. I wondered if she felt the same. That’s when I decided to set up Brighton Girl: a community which evolved into City Girl Network.

Ten years on, we run 50+ events a month across 27 cities, enabled by a small team and 150+ volunteers. Standing at the Brighton Girl Awards, surrounded by the community I’ve built – that’s the moment I knew I’d made it.

By the time I quit my job, things had already gained traction. I initially worked on it alongside my full-time role, growing relationships, testing events, and developing early revenue through sponsors. When I made the leap, I had proof of demand. 

We’ve grown through an advertisements-model – we don’t believe in people paying to make friends. We partner with local businesses that become sponsors. Many sponsors start off as members, so they really understand the level of trust within the community.

Pitching to investors was one of the biggest challenges I’ve faced and not just because of the pitch itself. I was told on numerous occasions that my age, my gender, and my state-school education worked against me. There were conversations that didn’t progress, doors that didn’t open.

I was rejected for entrepreneurial investment left, right, and centre. But what I gained from the process was invaluable. Once you truly understand your margins, your runway, and your growth levers, you may realise that you’re capable of scaling sustainably without external capital – that was me. 

Or you may seek out investment with even more determination. For fellow state-educated women, my advice would be: overprepare. Know your numbers inside out. Anticipate the hard questions. Walk into the room expecting to be tested. And remember: rejection is part of the process. It’s not proof you don’t belong.

Without any true financial backing, we’ve created the UK’s largest women’s network, with over 250,000 members. I’ve gone from feeling lost and disconnected to meeting so many different people – and helping others connect. I’m an ordinary person, but I get to live an extraordinary life through my business.

Pippa Moyle, founder of City Girl Network, dressed in a yellow suit by a round window.

What I’ve learnt about money as a self-funded founder: 

Build a ‘bridge’, not a ‘leap’. Before quitting my job, I made sure I had an existing income stream, proof of demand, and a financial safety net to cover rent and bills for a month.

Check your cash flow every day. This is an unshakeable habit for me. City Girl Network has a busy financial ecosystem – I can’t afford to take a ‘check once a month’ approach. I use Starling to categorise every expense and Spaces to organise income and prepare for upcoming bills.

Define your own measures of success. For me, success means personal financial stability and high impact – women forming friendships, businesses gaining clients, founders building confidence. Profit sustains the business; impact justifies it.

The article above includes general information and should not be taken as financial advice. If you have questions about your specific circumstances, please speak to an independent financial advisor.

Pippa Moyle is one of millions of Starling customers.

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