When sportswear giant Nike relaunched their Back to the Future inspired self-lacing sneakers back in 2016, 80’s sci-fi fanatics and tech lovers the world over declared it as proof that the future had finally arrived. Or, at the very least, the future according to Marty Mcfly.
But sneakers – however cinematically pertinent – are really the tip of the technological iceberg when it comes to wearables. The wearable technology market has rocketed in recent years, with 102 million units were sold in 2016 and 560 million forecast to sell by 2021 (Smart Insights, Nov 2017) – and tech powerhouses like Apple and Google show little sign of slowing down when it comes to easing the symbiosis between consumers and their tech through appealing and useful wearable experiences.
In the last ten years alone, we’ve seen the launch of Google Glass, Fitbit and Oculus Rift – and the industry in general is evolving far more rapidly than ever before, creating high-tech solutions for everyday life that feel uniquely connected and powerfully futuristic in their ability to blur the lines between person and product.