It’s a fantastic ploy that the words ‘Black Friday’ or ‘Cyber Monday’ immediately conjure up images of eye watering discounts to get excited over. It’s a weekend hijacked by consumer ideals and now designated for a proper retail therapy binge.
Slogans slapped across shop windows entice even the most resistant high street shoppers into stores, tapping into the impulse buyer in all of us. Fear mongering promotion tactics certainly contribute to the ‘If I don’t buy now, it’ll cost me’ mentality.
Having said that, we’re very quickly moving away from joining the hoards on a cold Friday morning and instead turning to what we know best – online shopping.
In the States, bargain hunters took to the web, America spending 12.1% more this year than Cyber Monday in 2015. Scrolling through online retailers for the best deal, the savvy American spenders were on the prowl. Likewise, in the UK, technology sales gained huge online traffic on Monday, with buyers keen to get the most out of the Black Friday weekend in its dying hours.
So in the wake left after Black Friday and it’s growing little brother, Cyber Monday, it’s interesting to question whether we’re all impulse buyers after all.
In reality, by checking out competitors in multiple tabs, it seems that the modern spender is gaining some thrifty spending habits.
We’re keeping away from the kerfuffle and chaos in stores and opting to window shop from the comfort of our own sofa. A recent survey found that 84% of shoppers will check Amazon before looking and buying anywhere else, representing a shift from the knee-jerk buy, to the calm and collected scroll-and-click.