Of all the projects and products I’ve been a part of as a designer over the years, my role at Starling has so far been the most compelling. Designing a banking app for a startup mobile-only bank, from scratch, was always going to be a challenge – but it’s one that I think any designer obsessed with user experience would welcome.
Why? For a start, designing this kind of product means that you’re crafting an interface experience for something which is intimate, emotional, potentially contentious and complicated to your customers. It doesn’t get much more personal than our relationship with our own money, and if your ambition is to create something truly remarkable and push the limits of possibility.
On top of that, you’re trying to create something that’s not just another app. Something with a visceral impact, that’s powerful and memorable. At Starling, our technology is purpose-built and in many cases, only months old, and everyone’s hungry to create and build. The three designers sit as part of the product team, where the hierarchy is relatively flat – and whilst the requirements are owned by the product managers, I have the opportunity as a designer to challenge and influence it through design.
Our most recent addition to the app, Goals, represents this responsibility perfectly. I wanted to take the opportunity here to explain some of the decisions we’ve made throughout the design process for this feature and the journey we’ve been on to get it to its current iteration.