Technology has given us the ability to organise our everyday lives with a tap of a screen and a click of a button: a new recipe, a new outfit, a new bank. As a result, companies are opening digital doors and closing high street doors. According to the British Bankers’ Association, the use of mobile banking apps in the UK has increased by 354% over the last five years and 159 people login to their online banking app every second. In contrast, Which? reported that 1,046 bank branches have closed between December 2015 and January 2017. The number of Post Office branches now outnumbers the total number of all UK bank branches. Earlier this year, Which? mapped the record number of 482 bank branches set to close in 2017.
So what does this tell us?
We understand that mobile banking may not be not for everyone, and that some people prefer being able to visit a physical building to resolve problems. But we also know that more and more, people look to technology to make their everyday lives easier. This is what Starling aims to do for your current account, fully connecting banking and technology.
As our CEO Anne Boden says:
“We’re a bank for anyone who lives their life through their mobile – who listens to their music through their phone, does their shopping through apps, who wants their bank to be as simple and accessible as their social media.”
One of the best things about being a mobile bank is that you can reach out to our customer service team in seconds. This is the end of out-of-the-way middle-of-the-day bank branch visits and frustrating phone calls punctuated with messages such as “your call is important to us” after you have been waiting for 10 minutes. Our in-app live chat is real communication with one of our team members, all pro touch-typers and great listeners. On average, calls are answered in 33 seconds and live-chat messages are responded to in 45 seconds.