Not many 10-year-olds review books and set up interviews with their role models. Even fewer are able to publish their writing. But that’s the story of Sadé Ajana, Editor-in-Chief of Sadé Magazine, founded by her mother Davina Ajana, to inspire and empower young black girls (Sadé and Davina pictured above, photo credit: Mollie Rose).
“I noticed that there wasn’t much diversity, or representation of black girls, especially in literature,” says Davina. “I wanted to create something with Sadé that would make readers feel that they could do anything in life.”
Sadé Magazine is an independent quarterly publication. The first issue, September 2020, covered history, race and activism. The second issue, ‘The African Adventure’, focused on African culture and language. The March issue, ‘The Happy Issue’, explores topics such as mindfulness and healthy eating.
Both Davina and Sadé use Starling to manage their money - they have a business account for the magazine and a Kite card for pocket money.
She who wears the crown
The name Sadé (pronounced Sha-day) means ‘she who wears the crown’ in Yoruba. The magazine is designed for black girls aged 7+ and includes positive news, fun facts, profiles of black women and activities, such as writing a poem or creating a drawing. It’s print only but posts additional articles on the website, where readers can subscribe.