Subscriptions have been baked into the business models of many British startups, sometimes from the beginning, sometimes as a way of developing their enterprise. The peace of mind of regular income and repeat business works for lots of companies but not for everyone. You’ll need an attractive monthly cost, cancellation policy and variety in your products.
Developing into a subscription service
The Retro, founded by 23-year-old Peter Donoghue, began as a music blog and e-commerce store selling turntables and polaroid cameras. “I needed something to put on my university application so I built a blog about my record collection,” he says.