Starling reveals new-look logo, app and cards as bank launches brand mission to help Britons become ‘Good with money’

• Two fifths of Britons (44%) say they would like to learn how to manage their money, with one in five (19%) saying they’ve never been less in control of their finances

• In response, Starling launches brand mission to help Britons become ‘Good with money’

• Bank reveals brand refresh and money management tools, including AI-powered Spending Intelligence

16th September 2025: Starling has revealed major changes to its visual brand, with a new logo, colours and card designs set to roll out to the bank’s app from today. New money management tools include Spending Intelligence, which allows customers to use AI to understand their spending habits, as well as a new AI-powered image customisation capability for Spaces. The bank has also revealed a forthcoming revamped Easy Saver product.

The updates support Starling’s mission to help people in the UK be ‘Good with money,’ with every aspect of the bank’s visual identity, app and customer experience designed to encourage customers to take action over their finances, and to rethink how they budget, spend and save. 

The bank’s mission is a direct response to the lack of agency Britons feel over their finances. Over half (53%) of Britons say they find money management hard at the moment, and two-fifths (38%) worry about money daily. More than two-fifths (44%) would like to learn more money management skills, but 22% don’t know how to improve*.

“Anybody, no matter their means, can be Good with money. As a bank, we believe it’s our responsibility to help our customers get there by empowering them to embrace life-changing money management habits. Our newly refreshed look and app is the first step of many towards encouraging our customers to engage with their finances daily. We will be focussing on launching products which help our customers be smart with their money, including more AI-powered products and smart in-app features which will save our business and retail customers time and money,” said Raghu Narula, Chief Customer & Banking Officer.

New cards and colours

Starling’s new visual identity, which draws on the colours of starling birds, includes a bold new logo and updates to the purple and teal tones the bank is known for to a more active and vibrant colour palette. Personal Account customers will be able to use the updated teal cards in their mobile wallets in the coming weeks, while Joint Account cards will switch from green to taupe, and Business and Sole Trader Account cards will switch from dark blue to aubergine. Starling’s updated physical cards will be available from February 2026 to new customers and those requiring new cards.

“The first step towards becoming ‘Good with money’ is paying active attention to your finances. Starling’s new look, with a stronger colour system, cleaner typography and bolder graphics, has been designed to make it even easier for people to engage with our app and to keep building those good money habits,” said Michele Rousseau, CMO at Starling. 

Game-changing banking, life-changing habits

Starling’s new logo and colours are being rolled out to the bank’s refreshed app, which is set to feature new money management products and tools that help customers:

• Boss your tax-free allowance: Starling has launched a Cash ISA product to help customers make the most of their £20,000 tax-free ISA allowance. The ISA is currently being tested by some customers and will be rolled out to all in the coming months.

• Superbudget – and earn interest: Starling’s popular Easy Saver product will soon evolve to include a much-requested feature: Spaces. Instead of accruing interest on funds within one Easy Saver Space, customers will be able to break down their Easy Saver into multiple Spaces, so they can separate their savings for ‘Holiday’, ‘Dream house’ and ‘Emergency fund’ while earning interest on them all.

• Perfect your payday routine: Starling will soon launch a much-requested feature; scheduled internal transfers to Easy Saver. This will allow customers to automate their payday routine and set savings aside before being tempted to spend. 

• Manifest that trip: Already live for those with an iPhone 15 Pro and above, customers can now personalise their Spaces with custom images, generated by AI. Saving for a holiday? Type in 'beach in Margate' and then ask the AI to superimpose an image of yourself there. Saving for a wedding? Type in 'wedding at Westminster Abbey.' The possibilities are endless. 

“We’re busy building new features that will help our customers take action over their finances, whether that’s checking in with their bank balance more often, analysing their spending patterns, or making the most of their savings,” said Harriet Rees, CIO at Starling. 

Starling’s updates follow a number of forward-thinking products from the digital bank, including Spending Intelligence, a UK-first tool that lets customers analyse their spending patterns with AI. Starling was recently named Which? Recommended Provider for the 6th year in a row, and came second in the Institute of Customer Service’s cross-industry Customer Satisfaction Index.