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Changing the game for good
Changing the game for good
As the only bank in the UK founded by a woman, we know a thing or two about levelling the playing field.
We’ve been championing women’s football since 2022 – not just as a name on a shirt, but as a driver of social change, from grassroots to glory.
September 2025 – Present
Arsenal FC
Proudly sponsoring the Women’s and Men’s team
Discipline, anticipation, and keeping one eye on the goal – it’s those good habits that lead to success. We’re thrilled to have Arsenal’s star power behind us, especially as the club has such a great track record when it comes to growing the women’s and girls’ football community.
Arsenal was the first club to establish a community programme. Many of their initiatives focus on building confidence in women and girls and helping them to stay engaged in the game. We can’t wait to see what we can achieve in partnership!
April 2023 – Present
Kick On
Growing the women’s and girls’ football community
We’ve teamed up with Gift of Kit to give clubs and schools the chance to apply for free Starling branded kit, equipment and coaching vouchers. Three rounds in, we’ve given out more than 10,000 free kits and 140 coaching vouchers.
And we’ve created the Pitch Pack, inspired by our research which found that 56% of women’s grassroots footballers had been kicked off their pitch by a men’s team. This free resource is full of guides and template letters teams and clubs can use to Kick On.
10,000+ grassroots girls supported with free kit and resources
627 teams helped across England, Wales, and Northern Ireland
140 new coaches to grow the game
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October 2022 – 2026
Southampton FC Women
Official principal partner
When we opened our Southampton office in 2019, we quickly learned that Southampton FC was doing things a little differently: they scheduled both men’s and women’s games at the same stadium, and provided both teams with the same training facilities.
We figured we’d be a good fit. Together, we’ve launched the Coaches of Tomorrow programme, supporting women across Hampshire in their coaching journey. And the Starling Bank Scout School, which aims to help scouts identify talent within girls’ football.
50 men and women in Hampshire completed Starling Bank Scout School programme
70 women in Hampshire completed the Coaches of Tomorrow programme
Over 300 girls took part in an academy training experience at at SFC s grounds
August 2022
SportsAid Athlete Awards
Supporting the players of tomorrow
In partnership with SportsAid, we awarded £1,000 each to five young footballers – all girls aged 18 and under. These grants went towards travel costs, coaching, gym sessions, and new boots.
After receiving the award, Maddy Earl, 15, explained what the game means to her: “Football has become a way to express myself. It gives me an opportunity to learn, and everything I learn is beneficial, not just in football, but in life.”
August 2022
Club Programme Grants
Tackling inequality, one goal at a time
Did you know that only 63% of schools offer girls the chance to play football as much as the boys in P.E.? That’s what sparked our support of 23 grassroots clubs across England.
Our £1,000 grants enabled them to do all kinds of things – from improving facilities and kit, to boosting marketing and training coaches. One club even used the money to recruit a new Head of Women’s and Girls’ Football.
July 2022
UEFA Womens EURO 2022
#OurTime to change the game
As a national sponsor of the UEFA Women’s EURO 2022, we created the #OurTime campaign to celebrate and champion the women’s game. Our ambassadors included Lauren Hemp, Jill Scott MBE and Rachel Yankey MBE – or in other words, an up and coming star, a footballer with 150 caps, and the first professional female player to be registered in England.
The UK’s first Fantasy Football platform
There are hundreds of Fantasy Football games for the men’s tournaments – and next to none for the women’s. So we went ahead and built the UK’s First Fantasy Football for the UEFA Women’s EURO 2022.
