Changing the game for good.
Changing the game for good.
As the only bank in the UK founded by a woman, we know a thing or two about levelling the playing field.
We’ve been championing women’s football since 2022 – not just as a name on a shirt, but as a driver of social change, from grassroots to glory.
September 2025 – Present
Arsenal FC
Official Retail Banking Partner.
Proudly sponsoring the women’s and men’s teams.
We’re thrilled to have Arsenal’s star power behind us. We wanted a club whose goals aligned with ours – and when it comes to supporting women and girls in football, they’re at the top of the leaderboard.
Through two Arsenal in the Community programmes, such as Girls Play League and Kick On Sessions, we’re proud to be able to play our part in supporting more girls in football.
We also launched a three-part educational money series with Arsenal legend David Seaman and Arsenal women’s players Beth Mead and Alessia Russo, helping every Gooner get good with money.
Bonus time: This season, we’ll be rewarding our customers with exclusive access to tickets and merch. So keep a look out for how you can score.
February 2023 – Present
Kick On.
Growing the women’s and girls’ football community.
Lack of funding. Rising costs. Fighting for pitches. Women and girls are quite literally playing on borrowed time. But at Starling, we’re not standing on the sidelines. Fives rounds in, Kick On is still going strong.
By teaming up with Gift of Kit and Starling businesses, we’ve given out tens of thousands of free matching kit, equipment and coaching tools. Changing the game for good, one sponsorship at a time.
We’ve also created the Sponsorship Guide – designed to equip teams with the tools they need to pitch for sponsorship.
15,000+ grassroots girls supported with free kit and resources.
900 teams helped across England, Wales, and Northern Ireland.
140 new coaches to grow the game.
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October 2022 – June 2026
Southampton FC Women.
As Official Principal Partner and front-of-shirt sponsor, together, we launched the Coaches of Tomorrow programme – supporting women across Hampshire in their coaching journey. And the Starling Scout School, which encouraged more scouts to identify talent within girls’ football.
August 2022
SportsAid Athlete Awards.
Supporting the players of tomorrow.
In partnership with SportsAid, we awarded £1,000 each to five young footballers – all girls aged 18 and under. These grants went towards travel costs, coaching, gym sessions, and new boots.
After receiving the award, Maddy Earl, 15, explained what the game means to her: “Football has become a way to express myself. It gives me an opportunity to learn, and everything I learn is beneficial, not just in football, but in life.”
August 2022
Club Programme Grants.
Tackling inequality, one goal at a time.
Did you know that only 63% of schools offer girls the chance to play football as much as the boys in P.E.? That’s what sparked our support of 23 grassroots clubs across England.
Our £1,000 grants enabled them to do all kinds of things – from improving facilities and kit, to boosting marketing and training coaches. One club even used the money to recruit a new Head of Women’s and Girls’ Football.
July 2022
UEFA Womens EURO 2022.
#OurTime to change the game.
As a national sponsor of the UEFA Women’s EURO 2022, we created the #OurTime campaign to celebrate and champion the women’s game. Our ambassadors included Lauren Hemp, Jill Scott MBE and Rachel Yankey MBE – or in other words, an up and coming star, a footballer with 150 caps, and the first professional female player to be registered in England.
The UK’s first Fantasy Football platform
There are hundreds of Fantasy Football games for the men’s tournaments – and next to none for the women’s. So we went ahead and built the UK’s First Fantasy Football for the UEFA Women’s EURO 2022.
