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Starling Bank inspires small business owners to switch in new campaign

4th January 2022

London, 4th January 2022: Starling, the leading digital bank, has launched a new advertising campaign that encourages small business owners to break free from their incumbent bank.

The campaign, created for Starling Bank by Wonderhood Studios, is the second under Starling’s new platform ‘Here to Change’ - this time with a focus on business banking. Spanning TV and video on demand, the campaign sets out to deliver on Starling’s mission to expand its 7% share of the UK SME market. The new adverts reinforce Starling’s leading business banking proposition and key product benefits. These include zero monthly fees, no charges for UK transfers, mobile app receipt capture for expenses and easy integration with accounting software.

The four 30-second TV spots - “Set Your Business Free” - which focus on promoting the feeling of freedom that Starling business banking offers, are directed by Cloé Bailly. Building on the theme in the personal banking campaign, both people and objects lift off the ground as if weightless.

As the featured business owner receives an alert from Starling on their mobile phone, different items in each business begin to levitate. Eventually, the business owner lifts off the ground too, experiencing the ease, freedom and comfort you get when you have Starling by your side.

Three of the spots focus on individual businesses - a dog groomer, a painter and an entrepreneur working in a coworking space - with the fourth execution featuring a medley of all three businesses.

Anne Boden, CEO at Starling Bank said: “When business owners see the campaign, we want them to feel inspired and enticed by the freedom that banking with Starling can bring them. From no fees to incomparable on-the-go business banking, we’re quietly confident we offer a lot more than the traditional banks.”

Sofie Saietz, Creative at Wonderhood Studios, said: “In our latest campaign for Starling, we wanted small business owners to feel the real sense of freedom you get when you are with or switching to Starling Bank.

Simone Weilborg, Creative at Wonderhood Studios, added: “It’s been a joy having Cloé on board to help us bring the scripts to life in a cinematic, distinctive way. It’s not every day you get to make dogs fly!”

The campaign launches on TV in early January during premiership football on Sky and must see movies and drama across Channel 4 and Sky properties. It is also supported by spots in Broadcaster video on demand (BVOD). The media planning and buying is handled by Electric Glue.

Starling is one of the UK’s leading digital banks; it has been named ‘Best British Bank’ for four years running by The British Bank Awards and is a Which? recommended provider.

About Starling Bank

Starling Bank is an award-winning, fully-licensed and regulated bank built to give people a fairer, smarter and more human alternative to the banks of the past. It offers business, personal, joint, euro and dollar current accounts alongside a child card. Starling also provides B2B banking and payments services through its Banking-as-a-Service model based on the proprietary technology platform that it uses to power its own bank. The Starling Marketplace offers customers in-app access to a selection of third-party financial services. Headquartered in London, it has offices in Southampton, Cardiff and Dublin.

About Wonderhood Studios

Wonderhood Studios is a new kind of creative company. Established in 2018, Wonderhood Studios is fully independent and is an agency driven by unique forms of collaboration, using the power of creativity to grow ambitious brands and get them talked about.

About Electric Glue

Electric Glue is an independent media agency. It aims to help clients scale their businesses by encouraging them to do fewer, bigger, and better things which have a real impact with their customers, in their sector and on their businesses.


Creative Credits

Creative Team: Sofie Saietz & Simone Weilborg
Creative Director: Harv Bains
Chief Creative Officer: Aidan McClure
Director of Data Strategy: Jack Colchester
Strategy Director: Joe Harris
Chief Strategy Officer: Jessica Lovell
Account Manager: Darcy Gilbert
Account Director: Tori Turner
Chief Operating Officer: Alex Best
Producer: Felicity Bamber

Film Credits

Production Company: Caviar
Director: Cloé Bailly
Executive Producer: Sorcha Shepherd
Producer: Hannah Cooper
DoP: David Foulkes
Post Production: No.8
Editor/Editing House: Flaura Atkinson @ Stitch
Sound: James Kunn @ No.8 [TT1] [FB2] [TT3]

Print Credits

Producer: Blair Smith
Photographer: Jack Terry

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