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An industry first: UEFA Women’s EURO gets its own UK Fantasy Football game

28th June 2022

  • National tournament sponsor Starling Bank launches industry-first UK game to celebrate UEFA Women’s EURO 2022 teams

  • One in five people say they would play Fantasy Football if it was linked to Women’s football

  • Former England player Rachel Yankey helps celebrate Fantasy Football launch

28 June 2022 - Starling Bank today launches the first ever UK Fantasy Football game for the UEFA Women’s EURO ahead of the official tournament kick off on Wednesday 6th July.

The game has been developed by the tournament’s national banking partner to broaden representation for Women’s football, which has limited Fantasy Football games and has never had one for the UEFA Women’s EURO. All major Men’s football tournaments have Fantasy counterparts and more than eight million people play the Men’s Fantasy Premier League1.

Nearly two-thirds (63%) of people in the UK believe Women’s football should have the same exposure as Men’s football, including the ability to be represented in Fantasy Football leagues, research suggests. One in five people say they would play Fantasy Football linked to a women’s tournament2.

Rachel Yankey, the first woman in the UK to become a professional footballer, launched the industry-first UK Fantasy Football game. Starling Bank, the first bank in the UK to be founded by a woman, has also partnered with Women’s football experts Girls on the Ball, who will be providing regular match analysis to inform players’ Fantasy teams.

By providing expert analysis on the 16 Women’s teams in the UEFA Women’s EURO 2022, Starling aims to create even more engagement with the tournament, which UEFA predicts to be the biggest women’s sporting event in European history.

Rachel Yankey, former England player and Starling Bank ambassador said: “I’m so excited to build my first Fantasy team that features England Lionesses. When I was growing up there was nothing like this. I hope that fans both young and old can really enjoy building their teams and embrace the journey that Women’s football has been on to get to where it is today.

“As a youngster I shaved my hair and pretended to be a boy just to fit in. Nowadays, the final for this tournament has already sold out Wembley Stadium before a ball has even been kicked. However, the playing field isn’t level yet - every move towards equality makes a big difference.”

Starling is encouraging friends, families and colleagues to create their own teams for the tournament to help people sharpen their budgeting skills and get them talking about women players. The game is free to play for everyone and can be found at

Players are given a Fantasy budget of £84 million and can build fantasy teams consisting of footballers across competing EURO teams, with players able to make strategic substitutions between rounds based on footballer performance. All players are entered into a prize draw, where a randomly selected player will win one eight-seater box for the Women’s FA Cup Final 2023 at Wembley Stadium.

Helen Bierton, former Olympic athlete and Chief Banking Officer at Starling Bank said: “We built Starling bank to give people the bank we thought they deserved. Now, here we are again, launching another UK industry first, this time for Women’s Football. I hope this gets people talking about the brilliance of women footballers even more - as well as improving people’s budgeting skills!”

Rachel O’Sullivan, co-founder of Girls on the Ball: “It’s time we had a Fantasy league for the UEFA Women’s EURO. Fantasy Football is about so much more than creating a dream team and competing with your friends. It gets people invested in different players, watching the matches evermore closely, and celebrating players’ football skills irrespective of national borders.”

This press release has been updated to specify that Starling’s game is the first to be built by an organisation in the UK.

Notes to Editors

1 Fantasy Premier League

2 Starling Bank commissioned research from Opinium, which surveyed 2,000 UK adults between 14-16 June 2022 about their attitudes towards football.

Football facts

  • 79% of Brits think girls should be given equal opportunities to play football as boys

  • 48% of Brits are planning to follow the UEFA Women’s EURO

  • 48% of people think there should be a UEFA Women’s EURO Fantasy Football game

  • People are likely to spend an average of £51.40 on food, drinks, decor and merchandise because of the tournament

Ideas for naming your Fantasy Football team

  • Toone-army (Ella Toone)

  • Britain’s Scott Talent (Jill Scott)

  • Earps I Did It Again (Mary Earps)

  • Running on Hempty (Lauren Hemp)

  • I’m a Maciver (Sandy Maciver)

  • Stanway to Heaven (Georgia Stanway)

  • Kirby your enthusiasm (Fran Kirby)

  • Give us Aluko that goal (Eniola Aluko)

  • Mead for speed (Beth Mead)

  • Fly me to the Toone (Ella Toone)

  • Bright, Left and Centre (Millie Bright)

  • We’ll Always Have Parris (Nikita Parris)

  • All White on the Night (Ellen White)

  • Things are Houghton Up (Steph Houghton)

  • Going for Bronze (Lucy Bronze)

  • Great Scott! (Jill Scott)

  • Count on Mead (Beth Mead)

  • Sing it for England (Bethany England)

  • Houghton Lose a Guy in 10 Days (Steph Houghton)

Beyond England

  • Sweet Caro-Klein (Jennifer Klein - Austria)

  • Foot Deloose (Laura Deloose - Belgium)

  • Kiwic as lightning (Rahel Kiwic - Switzerland)

  • Here to Gwinn (Giulia Gwinn - Germany)

  • Losada goals (Vicky Losada - Spain)

  • Saved by the Bell (Megan Bell - Northern Ireland)

  • Reach for the Sarrs (Ouleymata Sarr - France)

  • Sarri not Sarri (Veatriki Sarri - Greece)

  • Svava voom (Svava Gudmundsdóttir - Iceland)

  • What a wonderful Wold (Ingrid Wold - Norway)

  • Silva linings (Dolores Silva - Portugal)

  • Smashing Glas ceilings (Hanna Glas - Sweden)

  • Pinther is coming (Viktoria Pinther - Austria)

  • They see me Öling (Ria Öling - Finland)Football Bonansea (Barbara Bonansea - Italy)

  • Chavas be havin’ ya! (Mylene Chavas - France)

  • Top of the Popps (Alexandra Popp - Germany)

  • Go Holdaway (Freya Holdaway - Northern Ireland)

  • Der Most goals (Liza van der Most - Netherlands)

  • Cimini Bon Boulash (Linda Tucceri Cimini - Italy)

  • Costa fortune (Carole Costa - Portugal)

  • Hell of a Zerva (Thenia Zerva - Greece)

  • Just Larsen about (Kathrine Larsen - Denmark)

  • Harder, Better, Faster, Stronger (Pernille Harder - Denmark)

  • Please, please, please, Lemey get what I want (Diedey Lemey - Belgium)

  • Collin all players (Kaisa Collin - Finland)

About Starling’s Our Time campaign

Starling is the only bank in the UK founded by a woman - Anne Boden - so equality is in the bank’s DNA. As Anne has smashed glass ceilings in banking and finance by starting Starling, the bank wants to highlight the same story which is happening in women’s sport. The Starling #OurTime aims to celebrate and champion the changing nature of the women’s game.

About Starling Bank

Starling Bank is an award-winning, fully-licensed and regulated bank built to give people a fairer, smarter and more human alternative to the banks of the past. It offers personal, business, joint, euro and dollar current accounts alongside a children’s card. Starling also offers a B2B Banking as a Service and Software as a Service proposition, based on the proprietary technology platform that it uses to power its own bank. The Starling Marketplace offers customers in-app access to a selection of third party financial services. Headquartered in London, the bank has offices in Southampton, Cardiff and Dublin.


Grace Wilson, PR Manager
+44 7506 402635

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