The Side Hustle: The Washing Line Market

In today’s The Side Hustle, Daphine Pfumojena tells us about her ethical fashion brand, The Washing Line Market, creating handmade pieces influenced by her love for travel.

So Daphine, what's your everyday job?

I am a Registered Nurse, currently working as a Community Nurse.

And what's your side hustle?

I make handmade clothes, emphasising slow ethical fashion.

I created The Washing Line to offer simple, easy to wear products. All my dresses are Free Size. I have never been too keen on the idea of dress size. I find at times it gives us a complex, like its a measure of health, beauty or attractiveness, yet its often not the case as all those things are subjective.

How did you get into ethical fashion design initially ?

I have always enjoyed playing around with fabric and different textiles. A while ago I did a massive de-clutter and got rid of most of my clothes and decided to only have a handful of clothes, good quality and ethical. Often when you buy cheap clothes, someone out there is paying the price. The more I understood ethical slow fashion, the more I appreciated it, so when I decided to start The Washing Line, ethical slow fashion made sense.

How do you balance your time doing your job and side hustle? Is it challenging?

I usually check my etsy in the morning before I go to work, reply to any emails and orders and usually do the packaging in the evening and do markets some Sundays. The challenge is not so much balance but the pressure I put myself under as I am constantly thinking of ways to better The Washing Line. I spend a lot of time reading and researching and working on the next collection. I am currently working on making the next collection plant based fabrics and hopefully organic too.

Favourite designer?

I really like small designers/artisans who put their heart and soul into their creations. A dear friend once told me, when looking to buy new stuff, try and find someone local or small makers selling what you are looking, and thats resonated with me since.

On the high street, I really appreciate Cos designs.

Why is ethical fashion important to you?

There is something satisfying knowing you are paying into a system which respects and treats people well, appreciating individual’s talents without taking advantage.

If you could travel to a new location, where would it be?

Papua New Guinea and/or Vanuatu. Have been planning for a long time, but they are both expensive and difficult to get to.

Last boxset I watched...

Small Island. I loved the book and really enjoying the tv series. And finally...

If I weren't me, I'd be...

I would like to say Josephine Baker though thats a bit far fetched as she truly was a phenomenal woman. She adopted 12 children from all corners of the world (The Rainbow Tribe) at the height of intense racial tensions, in hope to combat racism……

But due to transitions, evolving and new desires, its difficult to say.

Thank you Daphine!

Be sure to take a look at The Washing Line, follow Daphine’s Instagram and check her out on Facebook.