How did Romance come about?
We both have a deep love for cycling and ended up spending a tonne of money on kit. We played with the idea of creating our own kit — we had some ideas and design concepts that we loved. But the time, effort and cost to produce it just for ourselves never really stacked up. That’s when we thought about turning the idea into a brand and seeing if we could sell it.
This suddenly seemed like a challenge we had to take on. After sourcing the right manufacturer and sweating over the design, we had a “soft launch” with friends and were blown away with interest and sales. We then launched for real on our website and social media, and within a few weeks had an order book not just from the UK, but also Australia, America, Canada, South Korea, Japan, Dubai, Belgium — the list grew.
How do you balance work, life and your side project?
We manage pretty well. The work load is split pretty much down the line, but we are both loaded with work at different times. The process starts with me as I do all of the designs, work with the artists that we collaborate with and sort all artwork liaison. When that is done, Adam takes care of managing the production, dealing with the manufacturers in Italy, pricing, ordering and sizing. Then finally we have a product that we both have to market, sell and take care of packing and shipping off to customers. It’s a load of work but ultimately a load of work we quite enjoy doing.