The Salad Project aims to provide people living and working in Central London with healthy, hearty, customisable salads. “Everything is made fresh, directly in front of the customer,” says co-founder Florian de Chezelles. Salad ingredients include roasted sweet potatoes, caramelised red onions, apples, maple walnuts and sticky soy tofu.
Together with James Dare, Florian opened his first salad bar in Spitalfields in May 2021. The co-founders have since opened a second in Bank and plan to open a third in Oxford Street. Last year, The Salad Project was named Restaurant of the Year for London by Uber Eats Awards.
“We’ve really invested in our customer experience - that’s what gets people in and keeps them coming back,” says Florian. “It’s about the details - the quality and freshness of the food, the provenance of ingredients, the location, the service and fit out of the salad bars themselves.”
The Salad Project is a Starling business customer.
Filling the salad gap
Florian and James, both 28, met while studying hospitality at Ecole Hôtelière de Lausanne. “We started working in Central London and became frustrated with the lack of offerings in the niche world of salads,” says Florian.